Viva la Grischa - Crossmedia Campaign (jvm/limmat)
(graphics, webdesign, composing)
(graphics, webdesign, composing)
www.bira.ch
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Viva la Grischa - Crossmedia Campaign (jvm/limmat)
(graphics, webdesign, composing) |
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| The first interactive Promotion in a music video. We got two Swiss cult brands (Graubuenden Tourism, Calanda brewery) together to launch the world’s first interactive music video. It was played on Viva (the No. 1 music channel), providing free media space for our message. In the middle of the video, a headless singerinvited viewers to our website, where they could place their head on his body and sing their interpretation of the song. Played 110 times on Viva, the video attracted over 700,000 viewers to the website, with hundreds who made their own interpretations of our song. All this given a target audience of 2 million Swiss German people. www.bira.ch |
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